How Call to Act Overcame Manual Processes in the Consulting Business

+28 fresh leads

1026 potential clients outreached

64,5 % open rate

How Call to Act Overcame Manual Processes in the Consulting Business

The industry is immensely competitive and getting clients is no easy task. Manually reaching out to potential customers would be too time-consuming and not efficient at all. That's why Call To Act – a leader in consultation business, reached out.

Consulting businesses are around for some time now. In fact, the first consulting company was founded in the late 19th century, shortly after the rise of management as a unique field of enterprise. 

Call To Act is a leader in consultation business with more than 20 years of experience. With clients as RedBull, they had a clear vision of what type of customers they'd like to acquire.

The Challenge

Call To Act is making other businesses more efficient every day. They wanted to try a new way to boost their sales, but they didn't want to go the outdated path of manual email outreach.

The cooperation started this year in January. The goal was clear – make sure Sales Booster will provide a flow of new clients, primarily startups or SMEs interested in the consultancy service. Call To Act's priority wasn't hiring new SDRs. Instead, they wished to boost their sales and revenue without additional hires as they did not have the budget and capacity for the coaching.

Landing More Consulting Clients

The Sales Booster team started with reviewing their ideal customer profile and constructing it to align with their overall strategy. The perfect buyer persona was the first building block of meeting Call To Act's expectations.

Delivering the Right Message in the Right Time

The team also analyzed Call To Act's buying triggers and built a custom campaign that is currently still running as they were pleased with the results and agreed to continue the cooperation. An essential part of the campaign was an automated sequence of personalized emails that included different data about the potential buyer. This can be online behavior, an article they have written, or anything you could think of. 

Overcoming Manual Processes

After crafting a personalized outreach to 1026 companies that matched the Call To Act's ideal customer profile, the Sales Booster team generated a flow of 28 new potential clients. As well as 34 neutral responses – these usually mean the potential client is not ready to buy yet; however, they'd like to stay in touch for future opportunities. Since implementing the system at the beginning of the year, the CEO of Call To Act confirmed that Sales Booster helped generate and process more leads without any guesswork.

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