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Learn how we helped the biggest logistics company find more attractive leads with outreach and sales automation. Expand your sales efforts with Sales Booster.
How K2 Mechatronics Improved their Sales Efforts with Sales Booster
+ 41
new potential clients
70%
open rate
+ 300
Companies contacted
When K2Mechatronics contacted Sales Booster, they were hoping for a few qualified leads. But the campaign results far exceeded expectations and kept the company sales team very busy following up and closing the leads received from Sales Booster.
The Company
K2Mechatronics is a pioneering company researching, developing, and producing technologically advanced prototype machines and equipment, automated workstations, measuring stations, jigs, and robotics.
The company collaborates with top-spec research and development companies, drive control, construction, testing and computation industries. They are solution-focused, digging deep to utilize and explore emerging and modern technologies, studying the synergy between mechanics, electronics, and control. The company aims to provide innovative solutions, way exceeding core functionality.
The Challenge
The company is successful in their field of expertise, but approached Sales Booster because they wanted to increase their client base.
Though busy, K2Mechatronics believed that a lead generation company like Sales Booster could be a cost-effective and time-efficient source for qualified leads to expand their business. They wanted to get more clients on board to maximize the efforts of their experienced sales team, which can quickly close a qualified lead.
The Solution
Sales Booster worked closely with the company to build an ideal client profile because successful lead generation is about sourcing targeted and quality leads.
Factoring in all the data, we sourced 300 relevant decision-makers and created a personalized outreach message with customized content, the foundation for a successful leads campaign.
For every campaign we do, the focus is on communicating with an explicit audience. No one campaign is off the shelf. For every Sales Booster customer, the campaign is bespoke.
Thanks to this customized approach, we reached a staggering open rate of more than 70% and a click rate of 35.3%.
The Results: 41 new business opportunities within 2 weeks
Within the first five days, Sales Booster provided 17 positive responses to the company.
Within two weeks of starting the active campaign, Sales Booster had 41 potential new customers for the company, red-hot qualified leads ready to buy. That figure represents a whopping 13.6% of all the 300 companies contacted.
The campaign produced 49 neutral leads from those interested in K2Mechatronics but not yet ready to buy.
The company was very excited with the results of working with Sales Booster. The speed of positive results and the number of qualified leads far exceeded expectations. They are so delighted that once the sales team have followed up and closed the qualified leads, they plan to do another campaign with Sales Booster in a few months.
The results of the K2Mechatronics campaign were exceptionally rapid but not unusual. Sales Booster know, from experience, that establishing the right target audience, providing highly customized content and a personalized outreach sequence brings positive results.
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