B2B Sales Resources

Sales directors have a lot of their plates. They oversee every aspect of a company’s sales operation. They have the final say on strategy and decide which frameworks to use. If their team isn't meeting the monthly quota, it is up to the sales director to figure out why and find a solution — fast.

‍In an ideal world, your sales department would only be staffed by high-performing reps, who were great cultural fits, proactive and ambitious. 

You get one shot to make a great first impression — and never more so than when sending a cold B2B sales email. Not only do you need to grab your prospect's attention at the subject line, but you’ll also need to find a way to keep their interest past the first two sentences, assuming they open your email. 

Prospecting and lead generation are often used interchangeably in the sales world. Both have the same overarching goal — to bring qualified leads into the pipeline — so it’s an easy mistake to make.

While you’re putting together your objectives, maintaining the health of your outbound sales system should never be far from your mind. To that end, let’s go over some pointers that will guarantee a smooth deployment.

From passport photos to driver’s licenses to any kind of work contract, the meaning of a signature has withstood every change in culture to convey incontrovertible proof of a person behind its writing.

Senior representatives are spending too much time on administrative work and not enough on perfecting a stable sales prospecting process of finding leads that will be prioritized prospects and who, with the right kind of outreach, will become valuable customers during your business lifetime.

Sales automation allows for a company to thrive and keep a competitive edge as the rest of the industry increasingly uses sales automation technology, while those who stay with manual data entry fall behind.