11 leading B2B sales influencers to follow on social media
B2B sales is a relentless job. Between chasing down leads and closing deals, there are sometimes not enough hours in the day to stay on top of all the latest trends.
Thankfully, there are quite a few sales influencers and thought leaders active on social media these days, who are ready to help you dissect the current best practices, hot new hacks and successful strategies. Their bite-sized, easy-to-digest content is specifically aimed at busy sales reps on the go.
This rising niche market is becoming increasingly crowded, which is why we pulled together a list of our favorite B2B sales influencers to follow.
With 20 years of SaaS experience to her credit — including a stint as one of Salesforce’s first 100 employees — Jill has made a name for herself as a social selling evangelist. She has created programs to help B2B companies attract, secure and serve modern buyers. Having written “Jill Rowley on #SocialSelling: 140 Tweets on Modern Selling the Social Way,” Jill’s insights on the importance of connecting with your customers show a direct correlation between social media and high-performing sales reps.
As founder and CEO of SalesLoft, a leading sales engagement platform, Kyle knows a thing or two about how to launch a thriving sales career and happily shares his knowledge with his legion of Twitter followers. From how to nail a call with a potential B2B customer to insider tips on successfully closing more lucrative deals, Kyle will help build your confidence to chase elusive leads and grow your pipeline.
Tired of not meeting your sales goals? Then you’ll want to become a devotee of this influential thought leader. Aaron is the go-to sales expert on predictable revenue. He wrote the book on it. Literally. In fact, he wrote several, including “Predictable Revenue: Turn Your Business Into a Sales Machine with the $100 Million Best Practices of Salesforce.com,” which has been hailed as the Sales Bible of the 21st century. Aaron will give you the tools you need to build the ultimate outbound selling machine. For more inspiration listen to his podcast, where he interviews outbound sales leaders.
John has built his career in sales from the ground up. Now as the leading B2B sales trainer of his own consultancy, he devotes his time to helping others achieve sales excellence. His clientele is a mix of some of the biggest businesses in the industry, including Salesforce, Box and LinkedIn. His popular podcast — Make It Happen Mondays — offers listeners tips on how to conquer sales, from prospecting and cold calling to leadership and sales development.
With a career spanning three decades, Trish’s passion lies with inside sales, which she promotes as an engine for revenue growth. As founder and chief strategist of The Bridge Group, she has helped hundreds of B2B tech clients build their pipelines and sustain stable growth measures. Her book, “The Sales Development Playbook,” offers insights into how to streamline your sales strategy, productivity and performance, while her Twitter feed gives a glimpse of social prospecting at its finest, a mix of her own insights as well as shared practical content.
Dale is leading a Sales Revolution. He’s on a mission to teach sales teams to rebel against typical results, empowering them to reach a little farther than their comfort zone. His straight-up, tell-it-like-it-is style across all his social media platforms is a refreshing change of pace from the bait-and-hook spiel of your typical sales coaches/trainers. He’s ready to talk about the do’s and don'ts of cold emails, prospecting and building lasting business relationships. If his blog and tweets sound relatable to you, then you aren’t going to want to miss his podcast, Selling Local.
A three-time LinkedInTop Sales Voice, Morgan specializes in coaching sales reps how to break through the noise and turn up the prospecting. As the director of execution and evolution at JBSales (part of John Barrow’s consultancy), Morgan focuses on leading the next generation of B2B sales professionals in best practices and sales development. Keep on top of his Twitter feed, as he posts daily. His podcast, 1UP Formula, and his YouTube channel, The SDR Chronicles, are also worth checking in on.
David’s Sales Development Podcast is at the forefront of his mission to help sales dev professionals reach their full potential. He lends a unique voice to this growing community, explaining how SDRs can build pipelines from inbound lead activities and outbound approaches. AS the CEO of Tenbound, a sales development advisory firm he founded five years ago, David helps his clients build an SDR system from the ground up. He works with lean teams and startups to develop winning sales strategies that will help them scale.
Janice is a predictable growth guru. With more than 30 years of sales and business experience, she now runs her own consultancy, SalesLatitude, where she helps companies achieve predictable growth by focusing their time and resources on winnable deals. Be sure to follow her on Twitter where she dispenses tips and tricks for improving your sales technique and bottom line. She has something to say on just about everything, whether it be cold calling, lead generation trends or sales automation strategies.
A B2B growth strategist, Jeff believes the road to success is a bridge between your sales and marketing teams. As head of his own consultancy, JD2 Consulting, Jeff has been coaching companies how to optimize their revenue growth by aligning their sales and marketing efforts. He’s a big advocate of using social media to help build a strong customer acquisition strategy for a digital-first world. You’ll get a taste of Jeff’s approach to sales by listening to his podcast, The Alignment, which also comes in blog form. For those on the go, he’s also on Twitter, though if you have a bit of time, you can sit down with his book “Create Togetherness.”
By using data and best practices, Lori Richardson helps mid-market companies to scale and train their sales reps as the leading strategist and president of Score More Sales. A staple on the sales conference circuit, Lori has established herself as a sales leader and influencer, who is a #WomenInSales champion. She took over hosting duties of the popular Conversations with Woman in Sales podcast last year, which aims to inspire more women to enter the sales arena. Lori is also quite active on Twitter where you can get a taste of her wit and flair for B2B sales growth.