5 Common Outsourced Sales Misconceptions
Despite the fact that an estimated 70% of companies on the global market outsource sales to save on costs, there are still numerous misconceptions circulating about this efficient, grown-driven sales approach that need to be curbed.
In addition to helping companies maintain a competitive edge, outsourced sales are also proven to boost in-house productivity by freeing your team of repetitive admin tasks so they can focus on closing deals.
No matter how you look at it, outsourcing key parts of your sales process is a winning strategy, and yet, there are still many managers who hesitate to get on board with this dynamic trend.
Why? In a nutshell — rampant misinformation.
We at Sales Booster want to set the record straight on the five biggest outsourcing myths out there.
Misconception 1: Outsourcing is low quality
For some, sales outsourcing still conjures images of pesky telemarketers reading from a generic stript. But that’s a gross characterization of a vital role that has evolved over the years into a sophisticated sector whose highly trained professionals use smart solutions to help companies scale via predictable lead generation and revenue growth. Scripted phone calls and generic email outreach are not part of the equation.
Think of an outsourced sales team as an extension of your in-house sales team. An outsourced sales team has the know-how and skill to help you pinpoint which companies would be most open to your product or service as well as when and how to approach them for the best results.
Sales Booster is one of the most proven lead generation tools on today’s market. From outbound emails and cold calling to dedicated multi-channel follow-up sequencing, we automate much of the lead generation process for you, targeting your ideal customer based on your specific criteria.
Misconception 2: Outsourcing staff don't speak English
This myth is so outdated. Most professional, highly-rated outsourced sales teams not only speak fluent English but a multitude of other in-demand languages as well. It’s the only way to stay competitive in this field.
At Sales Booster, everyone involved with outsourced sales speaks fluent English at a native-level. It’s a non-negotiable requirement. We also have team members who are native in German, Spanish and Russian.
Misconception 3: Automatic outreach means spamming people
Generic outreach is no way to grow your pipeline, much less generate predictable revenue growth. These days, cold B2B emails have to be hyper personalized to increase your open rate chances and avoid the dreaded spam filter.
Sending cold B2B sales emails to potential prospects can be one of the trickiest parts of the lead generation process. You need to grab your prospect's attention at the subject line, and keep the momentum going past the first two sentences of your message. Here’s the good news: you can easily automate this process with Sales Booster.
Our team crafts unique outreach emails for every client, every message is customized for the receiver
Misconception 4: Outsourcing is an expense
Outsourcing is not an expense; it’s an investment — one that's most likely going to be ROI positive as you are investing into your company’s long-term sales efficiency and success rate. Installing a highly skilled outsourced sales team to help streamline your sales processes and free your reps of repetitive admin tasks will ultimately lead to predictable lead generation and revenue growth. Outsourced sales can also help your company unlock new opportunities by offering you a fresh perspective on your sales strategies and revenue targets.
Investing in sales and business development is a key strategic move for any high-growth company looking to stay ahead of the competition. These days, this includes outsourcing. Partnering with an experienced outsourced sales team that truly understands the ins and outs of your business and your mission does not come free.
Misconception 5: Outsourcing agencies don’t get you/your product
Be selective. You want to partner with an outsourcing company that’s going to be a good fit with your in-house team. The selection process is the time to discuss mutual expectations. Outsourcing does not mean you will be relinquishing control or that the outsourced sales team is not going to get you or your product. Sales does not work in a vacuum. Your in-house and outsourced sales teams will be working closely together toward the same goal: lead generation, increased sales and predictable revenue growth.
Are you ready to outsource and automate your sales process? Get quality deal-flow with Sales Booster. Learn how to close deals smarter — request a demo in the form below!